Caribbean media professionals should use artificial intelligence to strengthen journalism rather than weaken it, Caribbean Broadcasting Union (CBU) President Anthony Greene said on Tuesday evening.
Greene made the call during the opening of the CBU’s 57th Annual General Assembly at the Arthur Chung Conference Centre, held under the theme “Caribbean Media and AI.
” The assembly brought together media professionals from across the region to examine the impact of AI and other technological changes on the industry.
The CBU president stressed that despite the rapid evolution of technology, the fundamental responsibility of the media remains unchanged.
“Technologies, platforms and audience habits will change, but the core obligations of journalism remain: to verify, to require context, to protect the vulnerable, to challenge power and to serve the public,” he said.
Greene also warned of the dangers posed by AI-generated misinformation, particularly during emergencies, where false information presented as coming from an official source could endanger lives.
He noted that access to trusted information remains critical, regardless of whether citizens receive it through radio, television, mobile platforms or other digital channels.
The CBU president also highlighted the need to protect media archives and intellectual property, improve the representation of Caribbean and indigenous languages in AI tools and ensure young content creators uphold professional standards.
The opening ceremony was attended by President Dr Mohamed Irfaan Ali, Prime Minister Brigadier (Ret’d) Mark Phillips, Minister within the Office of the Prime Minister with Responsibility for Public Affairs and Information Kwame McCoy, and media professionals from Guyana and across the Caribbean. (DPI)
