In a night steeped in heritage and celebration, the story of Guyana’s rum industry took centre stage as the World Trade Centre Georgetown (WTCG) transformed its Diamond Independence Jubilee observance into a vibrant “Cocktail Mixer” themed “The Story of Rum in Guyana,” paying tribute to the evolution of one of the country’s most iconic exports.
The event unfolded on Friday as a vivid journey through time, tracing the decades-long transformation of Guyana’s rum and distillery sector from its colonial-era foundations into an internationally acclaimed industry that continues to shape the nation’s economic identity and global reputation.
Speaking at the event, Executive Chairman of Demerara Distillers Limited (DDL), Komal Samaroo, reflected on his early entry into the industry and its sweeping transformation, crediting innovation, dedication, diversification and strategic planning for the company’s enduring success.
“I joined the rum industry at the age of 19, Bookers Rum Company. You don’t hear about that company anymore, but I joined as a clerical assistant in the bottling plant. So my first day on the job, I had to climb on the vats and dip each one at four points, look at the calibration stick, work out how many gallons are there, and calculate the strength and all of that. My first job. But that was the beginning of a journey of an industry that was poised for dramatic changes,” he shared.
Executive Director of the World Trade Centre Georgetown, Wesley Kirton, also highlighted the transformation and success of Demerara Distillers Limited (DDL), underscoring the company’s central role in Guyana’s broader economic and business development.
He reflected on his years as a young journalist covering nationalisation negotiations and witnessing defining milestones in the evolution of the local distilling industry.
“Alcohol tankers, stainless steel tankers pulled up and we pumped alcohol from these into the ships. What was even more satisfying is that while that was being done, it was all being done with Guyanese labour, technical skills,” he recalled.
Kirton added that the sector stands among the most successful enterprises to emerge from the nationalisation era, praising DDL’s continued growth, diversification and international expansion, and its role in elevating Guyana’s profile on the global stage.
A feature presentation was also delivered by DDL Master Blender Sharon Sue-Hang Baksh, who offered insights into the craftsmanship behind the internationally acclaimed El Dorado Rum, regarded as one of the world’s leading premium rums.
The evening also featured a rich cultural showcase, including a spirited performance by calypsonian Young Bill Rogers, a fashion display by designer Sonia Noel, and other local artistic presentations that added colour, rhythm and energy to the celebration.
