Small businesses reap over $182M at Christmas Village

Vendors at the One Guyana Christmas Village earned an estimated more than $182 million over the 25-day holiday event, according to a post-event revenue survey released by the Ministry of Tourism, Industry and Commerce.

The survey analysed self-reported earnings from a representative sample of 41 vendors, drawn from the 100 businesses that operated at the Christmas Village, to assess revenue performance across the period.

The findings showed that vendors at the lower end of the earnings scale, averaging about $55,000 per day, generated approximately $1.37 million over the vending period. Vendors reporting average daily earnings of $250,000 recorded aggregate revenues of about $6.25 million during the same timeframe.

Overall, the data pointed to consistently strong sales across most vendors, reflecting high consumer turnout and sustained economic activity throughout the holiday season. The ministry said the results underscore the Christmas Village’s role in expanding market access and income-earning opportunities for micro, small, and medium-sized enterprises (MSMEs), including artisans, food vendors, and creative entrepreneurs.

The ministry noted that the outcomes align with the government’s broader strategy to promote inclusive economic growth by creating structured marketplaces, expanding access to new consumers, and supporting small business development, particularly during peak commercial periods.

While the survey was based on a sample, the ministry said the findings will inform future planning, targeted vendor support initiatives, and operational improvements to enhance participation and profitability in future editions of the event.

Further analysis, the ministry noted, will guide improvements in vendor placement, marketing support, and logistics, as the government continues efforts to create sustainable platforms for local businesses to grow and thrive.