Impressions enhances visibility of St. Cuthbert’s Mission

One of the billboards commissioned

Two newly installed 25-foot billboards at St. Cuthbert’s Mission, installed by Impressions Branding and Ignite Television at a cost of $6 million, are being welcomed as a practical boost to tourism development and everyday accessibility in Guyana’s hinterland.

Each billboard has been positioned strategically along the main roadway and near the village creek. The initiative aims to improve directional guidance, strengthen destination awareness and promote the village to travellers passing through the corridor.

President of the Tourism and Hospitality Association of Guyana (THAG), Mitra Ramkumar, said clear and visible signage plays a vital role in tourism growth while also serving the daily needs of residents and visitors alike. He explained that “signage is often the first point of contact between a destination and a potential visitor, shaping perception and encouraging exploration.”

Ramkumar noted that for travellers undertaking road trips or moving independently without tour guides, signage can be the deciding factor in whether a community is visited or bypassed. He said, “Seeing a clearly marked destination creates a sense of welcome and curiosity, particularly for domestic tourists and regional visitors exploring Guyana at their own pace.”

Beyond tourism, Ramkumar emphasised that directional signs benefit villages in broader ways. He said “improved visibility supports relatives visiting family, suppliers delivering goods, service providers and emergency access, making communities easier to locate and more connected to surrounding areas.”

The THAG President also described the billboards as “a form of continuous, low-cost marketing for hinterland communities that are often overlooked despite their cultural heritage, natural attractions and economic potential. By remaining visible every day, the signage helps reinforce the presence of villages along major routes and invites repeat and spontaneous visits.”

Ramkumar commended the private-sector partnership behind the St. Cuthbert’s Mission initiative, calling it “an example of how collaboration can support national tourism goals.” He urged that similar signage projects be expanded across the country as Guyana works to diversify its tourism product and spread benefits more evenly among regions.

As Guyana continues to grow its tourism offering alongside broader economic expansion, stakeholders say simple infrastructure improvements such as destination signage can have outsized impact. The St. Cuthbert’s Mission billboards now stand not only as directional markers, but as visual invitations—linking communities, culture and commerce while supporting the steady expansion of hinterland tourism.