Guyana’s automotive market received a major boost on Saturday evening with the official re-introduction of the Isuzu brand through Marics and Company Limited, now the country’s authorised dealer.
The launch, held at the Marriott Hotel, showcased the 2025 MU-X and D-MAX models and marked a $3.5 million investment that includes the construction of a state-of-the-art showroom on the East Coast of Demerara by early 2026.
Public Works Minister, Bishop Juan Edghill, who delivered the keynote address, said Isuzu’s return is more than a business move — it is proof of Guyana’s accelerating economic growth and the increasing confidence of international investors in the local market.
“These are the things that happen when a country is growing, when the economy is booming, when businesses are expanding, and when families are developing more options for leisure,” Minister Edghill said, noting that Guyana has been “a country in a hurry” since 2020.
He linked this growth to the oil and gas industry’s transformative impact, which has attracted global companies and spurred development across multiple sectors, including agriculture, mining, forestry, and ICT. He also underscored that fuel-efficient vehicles like the new Isuzu models align with Guyana’s low-carbon development agenda.
Jonathan Permaul, Director of Marics, said the company’s partnership with Isuzu is designed to meet Guyana’s growing demand for reliable, high-performance vehicles suited for the country’s terrain and industries. “The ISUZU D-MAX and MU-X are perfect partners for the agriculture, construction, manufacturing, and mining sectors,” Permaul said, adding that customers can expect upgraded models, competitive prices, and full after-sales support.
The launch event drew diplomats, business leaders, and automotive enthusiasts, all eager to get a closer look at the flagship vehicles. Isuzu representatives from Panama and Thailand were also present to highlight the features of the new models.
Minister Edghill thanked Marics and Isuzu for their “vote of confidence” in the economy, stressing that such partnerships are critical to sustaining the country’s transformation. “The private sector is well engaged,” he said. “We are expanding, increasing, improving — and making the statement that we are here to stay.”
With Isuzu back in the market and Marics poised to expand its footprint, the move signals continued momentum in Guyana’s private sector and a diversification of consumer and industrial options in the transport sector.
Officials of the companies at the launch
