Mark Zuckerberg strikes again, collecting news headlines and global attention (and creating distractions), and ensuring that the word “metaverse” worms its way into our everyday vocabulary, whether we like it or not. While we’re grateful that this isn’t another story of a billionaire dreaming of space odysseys, it’s still all about conquering another kind of kingdom—a virtual one.
So, will Meta (formerly known as Facebook) be the master of the metaverse? Or will the practical utility of a 3D virtual world outweigh consumer entertainment for once? Asset-heavy industry is definitely a metaverse contender, having already shown its love for digital twins and computer vision to test, predict, inspect, and conduct a host of other tasks from the comfort of a leather-padded office chair.