John Markus Lervik, CEO and co-founder of Cognite, reflects on this month’s big event that wasn’t:
For the second year in a row, the World Economic Forum’s annual meeting in Davos, Switzerland, was canceled.
You may be thinking “Good riddance!” Sure—it’s easy to joke about Davos and how it’s nothing but VIPs jetting into a resort town, spouting their supposed wisdom about the future, and taking off.
If you’re not a world leader or the head of a Fortune 100 company, however, I’d argue there’s a lot you can get out of a trip to Davos. The opportunities for interesting conversations are endless. (Besides, who wouldn’t welcome a chance to reconnect with people you might not have seen since before the pandemic?)
There are still plenty of virtual sessions on the agenda, but as we’ve learned over the past two years, going all-virtual isn’t a perfect replacement for the real thing. You can’t save the world on Zoom.
Let’s conduct a thought experiment. If Davos were still happening this week, here are the headlines I’d hope to see emerge from the Alpine town: